Always put the needs of players first and ensure that every detail is carefully designed to provide the best gaming experience.

Encourage internal innovation, constantly try new technologies and gameplay, and strive to surprise the market with every new work.

Recognize the social responsibility of an entertainment company, strive to create a healthy and harmonious gaming environment, promote positive values, and avoid the spread of bad content.

Seek opportunities for cooperation with other developers, publishers, and technology partners to jointly promote the development of the industry.